LineCheck

How to Become TripAdvisor’s #1 Fake Restaurant

Culture ZoneUnderdogs & Origins/VICE/18:21

I love a hustle that exposes the absurdity of the whole game, and watching someone game TripAdvisor's broken system from a garden shed is pure poetry. This is what happens when someone understands that perception matters more than your mise en place, and honestly, half the "real" restaurants getting reviewed deserve the competition.

— The Chef's Take

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