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tell me gordon wont like your food without telling gordon wont like your food

Operator ZoneRestaurant Failures & Lessons/Kitchen Nightmares/18:01

I've watched enough owners insist their food is "good" while their dining room sits empty and their bank account bleeds out to know that "good" is the most dangerous word in the restaurant business. When you're telling people your food is good instead of letting them discover it themselves, you're already losing the argument that matters most — the one happening at table twelve when they decide whether to come back.

— The Chef's Take

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