McDonald’s new Big Arch burger is available nationwide #nrnunboxing
Culture ZoneUnderdogs & Origins/Nation's Restaurant News/PT21S
McDonald's drops a new burger and suddenly every operator in America is doing the math on their own menu engineering. You've got the biggest kitchen operation on the planet testing whether America still has room for another premium SKU, while your 30-seat spot is wondering if that third burger variant is worth the inventory headache. They're betting big on upselling when everyone else is racing to the bottom on price. Classic McDonald's — they don't follow trends, they set the temperature and watch everyone else sweat.
— The Chef's Take
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