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The Best Cinnamon Rolls In Chicago | Legendary Eats

Culture ZoneStreet Food & Travel/Insider Food/9:38

The cinnamon roll craze of the late '80s teaches you everything about concept timing — fortunes made on sugar and butter, then lost when the market flooded with copycats charging rent on mall real estate. You're watching operators who rode a wave versus the ones who built sustainable businesses around consistent product and smart locations. Anyone who's watched a trendy concept flame out knows the difference between a moment and a model.

— The Chef's Take

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