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3.2 Expensive Food Menu Mistakes That Are Ruining Your Food Business

Operator ZoneRestaurant Failures & Lessons/Wilson K Lee - How To Open A Restaurant / F&B Shop/11:48

You're running 32% food cost and wondering where the money's going, while that Instagram-worthy truffle mac sits cold on table seven because nobody orders a $28 side dish twice. Wilson breaks down the math that separates restaurants from former restaurants — the difference between what looks good on a menu and what actually moves. Anyone who's watched perfectly plated expensive dishes get scraped into the trash knows exactly what he's talking about.

— The Chef's Take

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