3.2 Expensive Food Menu Mistakes That Are Ruining Your Food Business
Operator ZoneRestaurant Failures & Lessons/Wilson K Lee - How To Open A Restaurant / F&B Shop/11:48
You're running 32% food cost and wondering where the money's going, while that Instagram-worthy truffle mac sits cold on table seven because nobody orders a $28 side dish twice. Wilson breaks down the math that separates restaurants from former restaurants — the difference between what looks good on a menu and what actually moves. Anyone who's watched perfectly plated expensive dishes get scraped into the trash knows exactly what he's talking about.
— The Chef's Take












