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5 Must Know Reasons Why Coffee Shops FAIL In Their First Year | Start a Cafe Business 2022

Operator ZoneRestaurant Failures & Lessons/Wilson K Lee - How To Open A Restaurant / F&B Shop/13:29

Wilson breaks down the five death traps that kill coffee shops before they see their second New Year's Eve service — undercapitalization, location suicide, menu bloat, labor math that doesn't work, and the classic mistake of falling in love with your concept instead of your customers. You've watched it happen: the couple who opens their dream café with $30K and burns through it in four months because they never calculated what 200 covers a day actually costs in labor and product. The numbers don't lie, even when the espresso machine does.

— The Chef's Take

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