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Mistakes Restaurant Owners Make, Mistake #1 - Small Business Marketing, Ideas, Tips & Tricks

Operator ZoneRestaurant Failures & Lessons/Marcus Guiliano/4:17

Marcus Guiliano has run restaurants long enough to know that most operators treat marketing like seasoning — they sprinkle it on at the end and wonder why nothing tastes right. You're either building systems that fill seats consistently or you're praying for walk-ins while your fixed costs eat you alive. The first mistake isn't what you think it is.

— The Chef's Take

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