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"Everything You Need to Know About Starting a Restaurant in 2023"

Operator ZoneRestaurant Failures & Lessons/NAAIK/7:30

You've got 28% margins if you're lucky, labor costs climbing faster than your covers, and a lease that doesn't care about your passion project. NAAIK breaks down the numbers that matter — not the Instagram fantasy, but the 4 AM reality of what it actually costs to keep the lights on. Anyone who's watched a dream restaurant become another empty storefront knows these aren't suggestions.

— The Chef's Take

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