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Restaurants Can't Lower Prices Anymore...But They're Empty

Operator ZoneRestaurant Failures & Lessons/Grant Rudow/13:47

You can smell the desperation when operators start talking about "value engineering" their way out of empty dining rooms. Grant breaks down the math that every chef running numbers knows by heart: you can't discount your way to profitability when your food costs are already choking you at 32%. The brutal truth most won't say out loud — sometimes the market just moved on, and no amount of coupon clipping brings it back.

— The Chef's Take

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