Why Dunkin' Donuts Is Failing in India
Operator ZoneRestaurant Failures & Lessons/CNBC/8:49
You can nail your numbers, perfect your systems, and still watch everything collapse if you misread the room. Dunkin' learned this the expensive way in India — turns out Indians weren't lining up at 6 AM for sugar bombs and burnt coffee when they could get fresh parathas and chai from the guy who's been on that corner for twenty years. The lesson hits harder than day-old donuts: local tastes aren't suggestions, they're survival requirements.
— The Chef's Take












